You already know the problem.
You've sponsored the conference. You've bought the booth. You've hosted the dinner where half the people showed up, everyone smiled, exchanged cards, and then went completely dark.
The events industry is full of smart buyers who have gotten very good at being invisible at industry events. They don't fill out lead gen forms. They don't respond to cold outreach. They protect their attention like a resource... because it is one.
The only thing that still works is trust.
What is Club Ichi?
Club Ichi is a paid membership community and social club for B2B event and field marketing professionals. Not a free Slack group. Not a leads database. A real community with 600+ members in 15 countries where event professionals come to solve problems, share resources, and build relationships that last. And it's all built on trust.
Members include:
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Corporate and field event marketers at Fortune 500 and Fortune 1000 companies
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Association conference directors
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Freelance event producers and agencies
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Event tech founders and suppliers
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Speakers, facilitators, and production professionals
$1.3B in collective buying power. 12,000+ events produced annually. All in one community.
These are not passive followers. They are active practitioners who make or influence real purchasing decisions for venues, technology, production, staffing, registration, creative, and strategy.
Why Partner With Us?
We're not selling impressions (even though we get them). We're not selling access to a list (even though the list is solid).
We're offering something rarer: a warm introduction inside a community built on trust, to the exact professionals your team has been trying to reach.
Club Ichi members don't want to be marketed to. They want to do business with people they actually know. Partnering with Club Ichi puts your company in that category — not as an advertiser, but as a participant. A peer. A friend they can call when they need help.
That's a different kind of pipeline.
How we work with partners
There's no one-size-fits-all package here. We build partnerships that make sense for what you're actually trying to accomplish, and that are honest about what each experience delivers.
Here's what's currently trending:
Supper Clubs
Facilitated prospect dinners with a Supper Club vibe.
15–20 corporate event and field marketing leaders. Curated to match your ICP. Hosted and facilitated by Liz and Nicole. No pitches. No pressure. Just real conversation and the kind of follow-up that actually gets replies.
This is how modern business development happens when it works.
Behind the Brands
Exclusive access experiences built around your brand.
Club Ichi designs intimate experiential moments (think behind-the-scenes access to cultural and industry spaces) that bring your company into the story in a way that feels earned, not sponsored.
Past experiences have included the Obama Presidential Center preview tour, Behind the scenes at MGM Resorts, the Warner Bros. Discovery's Upfront, SXSW, and the Disney+ Upfront. The guests remember where they were. They remember who made it possible.
Community Partnerships at
Spontaneous Think Tanks & Clubhouses
Your brand inside Club Ichi's peer-problem-solving methodology and parties.
The STT is Club Ichi's signature programming format: sticky notes, Sharpies, real problems on the wall, peer-matched problem-solving with actual output. Sponsoring an STT puts your company in the room where the hardest conversations in the industry are happening - as a peer, not a presenter.
Our Clubhouses take place alongside select industry events and bring people together in a casual and fun environment. Call it a party, but we promise that you can actually have conversations and not have to yell at each other over the music.
Content & Media Partnerships
Reach 11,000+ newsletter subscribers, an engaged LinkedIn audience of more than 45k, and a hoppin' Instagram with more than 12k followers.
The Engaged Attendee is Club Ichi's weekly editorial briefing for B2B event and field marketing professionals. Liz's LinkedIn content regularly drives thousands of engagements across the events industry. Content partnerships are built around substance, not generic brand placements, not advertorial content that doesn't actually make sense in its spot. Video content is cross-posted to maximize platform audiences.
If you have something genuinely worth saying to this audience, we'll help you say it well.
Note: Content partnerships are generally only executed as part of another partnership package to maximize trust created within our community.
In-Kind Partnerships
There are a number of opportunities to get your brand, destination, venue, or product in front of our members!
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As an Insider, you can present your solution on our 7-Minute Demo or an Insider Show & Tell online gathering or be a guest on the Barfoot Business Podcast.
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Your venue can host a Spontaneous Think Tank, a Supper Club, or a Barefoot Business Retreat.
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Your destination can host a Fam Trip (Club Ichi can help you make it "the Ichi way"!)
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We can do a content swap - your content in our newsletter and our content in yours!
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We can be a guest on your podcast or webinar.
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You can supply merch/swag to our members or attendees.
